Noodle makers get whiff of export success

Noodle makers get whiff of export success

A specialty from Liuzhou, Guangxi Zhuang autonomous region, luosifen is boiled with pickled bamboo shoots, dried turnips, fresh vegetables and peanuts in a spiced river snail soup.

It used to be a cheap street snack for locals in Liuzhou, but people from outside the city were not so familiar with it. However, the dish has recently been tempting the taste buds of foreigners and overseas Chinese.

From January to July, the export value of luosifen soared by more than 16 times year-on-year to reach 15. 35 million yuan, according to the Liuzhou customs authorities.

Exports in July alone, valued at 7. 85 million yuan, exceeded the total value from January to June. Destination countries included the United States, Canada, Australia and European nations, along with new markets such as Singapore, Russia and New Zealand.

Topics related to luosifen on Sina Weibo have triggered more than 1 billion views this year, making the dish a new " internet star" . Experts said this success is impressive considering the impact the coronavirus pandemic has had on the catering sector.