26 Wanted: a large biscuit tin

No one can avoid being influenced by advertisements.

Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a subtle influence on us.

In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses.

Advertisers discovered years ago that all of us love to get something for nothing.

An advertisement which begins with the magic word FREE can rarely go wrong.

These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well.