Chapter 8

Chapter 8 Going Global global (global) adj. Throughout the world; refers to expanding one's market beyond the immediate area of production. On Saturday morning, Jessie slept in. And even when she opened her eyes —at 9:05! —she still felt tired. How can I wake up tired? she wondered as she buried her face in her pillow and dozed off. Five minutes later she was awake for real, remembering why she was so tired. Yesterday's lemonade stand had been the hardest work of her life. Face painting, hair braiding, nail polishing—it had sounded like such a good idea. Jessie had been sure that every kid in the neighborhood would line up to buy a cup of lemonade.

第八章走向世界。 全世界；指将市场扩展到生产的直接区域之外。 星期六早上，杰西睡过头了。 甚至当她睁开眼睛的时候——9点05分！-她还是觉得很累。 我怎么可能醒来就累呢？她一边想，一边把脸埋在枕头里睡着了。 五分钟后，她真的醒了，想起了自己为什么那么累。 昨天的柠檬水摊是她一生中最辛苦的工作。 脸上彩绘、编头发、涂指甲油——这听起来是个不错的主意。 杰西确信附近的每个孩子都会排队买一杯柠檬水。

But that was the problem. Every kid had lined up for lemonade —and then wanted face painting and hair braiding and fingernail polishing and toenail polishing. One boy had asked for face paintings on both cheeks, both arms, and his stomach. One girl begged for lots of little braids with ribbons woven in. And the nail polishing! They all wanted different colors and decals, and it was impossible to get them to sit still long enough for the polish to dry. "We're going to run out of lemonade," Megan had said to Jessie at noon, as the line stretched all the way to the street. "Pour half-cups instead of full ones," whispered Jessie. "It has to last." Jessie and Megan had each made twenty-four dollars on lemonade, but they'd worked eight hours to do it. At the end of the day, they'd agreed: A good idea, but not worth it! After breakfast, Jessie pulled out her lock box and sat on her bed. She kept the box hidden in her closet on a shelf under some sweaters. She kept the

但这就是问题所在。每个孩子都排着队喝柠檬水，然后想要涂脸、编头发、擦指甲、擦脚趾甲。 一个男孩要求在双颊、双臂和肚子上画画。 一个女孩向我要了很多带丝带的小辫子。 还有擦指甲！他们都想要不同的颜色和贴花，而且不可能让他们静置足够长的时间让指甲油干透。 “我们的柠檬水快用完了，”中午的时候，梅金对杰西说，队伍一直延伸到街上。 “倒半杯而不是满杯，”杰西小声说。 “它必须持续下去。”杰西和梅根每人在柠檬水上赚了24美元，但她们工作了8个小时。 最后，他们达成了一致意见：这是个好主意，但不值得！早餐后，杰西拿出她的锁箱，坐在床上。 她把盒子藏在衣柜的架子上，放在几件毛衣下面。 她保留了

key in a plastic box in her desk drawer. The plastic box was disguised to look exactly like a pack of gum. You would never know it was hollow and had a secret sliding panel on its side. Jessie unlocked the box and opened the lid. First she took out the three torn slips of paper. There was one for value-added and one for goodwill. There was also a new one that Jessie had added last night: Jessie lined up all three scraps of paper on the bed beside her. She wasn't sure why she was saving these words, but she felt like they belonged in her lock box. Next, she took out her lemonade earnings. Every day, Megan had squealed over how much money

把她书桌抽屉里的一个塑料盒子打开。 这个塑料盒被伪装成一包口香糖的样子。 你永远不会知道它是中空的，在它的侧面有一个秘密的滑动板。 杰西打开盒子，打开盖子。 她首先拿出那三张撕破的纸条。 一个是增值，一个是商誉。 还有一个是杰西昨晚加的：杰西把床边的三张纸片排成一行。 她不确定自己为什么要保存这些话，但她觉得它们属于她的锁箱。 接下来，她拿出了她的柠檬水收入。 每天，梅金都为多少钱而尖叫

they'd made. But every day, Jessie had known: It's not enough. It's not going to be enough to win. Jessie counted the money. So far, she had earned forty dollars. It was a lot of money. But it wasn't nearly enough. She still needed to earn sixty more dollars. And today was Saturday. Only two more selling days before she and Evan counted their earnings on Sunday night. How was she going to sell enough lemonade to earn sixty dollars in two days? She couldn't. That was the problem. No kid could earn a hundred dollars in just five days by selling lemonade. The profit margin was too small. She knew because she'd used her calculator to figure it out last night. The numbers said it all. There was no way two girls in one neighborhood could sell 375 cups of lemonade. Nobody wanted that much lemonade, no matter how hot the day was. Jessie looked at the money in her lock box and the page of calculations on her desk. Any other kid would have quit. But Jessie wasn't a quitter. (On

他们会。但每一天，杰西都知道：这还不够。 这还不足以赢得比赛。 杰西数了数钱。到目前为止，她已经赚了40美元。 那是一大笔钱。但这还远远不够。 她还需要再挣60美元。 今天是星期六。再卖两天，她和埃文就会在周日晚上计算他们的收入。 她怎么能在两天内卖出足够的柠檬水赚到六十美元呢？ 她不能。这就是问题所在。 没有一个孩子能靠卖柠檬水在5天内赚到100美元。 利润空间太小了。 她知道是因为她昨晚用计算器算出来的。 数字说明了一切。一个社区的两个女孩不可能卖出375杯柠檬水。 没有人想要那么多柠檬水，不管天气有多热。 杰西看了看锁箱里的钱和桌上的计算书。 换做别的孩子就会放弃了。 但杰西不是一个轻易放弃的人。 (在

good days, Jessie's mom called her persistent. On bad days, she told her she just didn't know when enough was enough.)

美好的日子，杰西的妈妈叫她执着。 在糟糕的日子里，她告诉她，她只是不知道什么时候适可而止。)

Jessie reached for Ten Bright Ideas to Light Up

杰西拿出了“点亮的十个好主意”